Before we dive into how to make a playlist on YouTube, let’s talk about why you should create one first. When you’re ready to get back to work, you could watch this creative agency experience playlist from our Managing Director, Matt Byrom, that covers everything from how to supercharge team performance to how to increase organic search traffic.Īs you can see, there are endless ways to use YouTube playlists as a consumer – but the possibilities for brands and marketers are also endless. For example, if you wanted to waste some time today, you could search for “best Vine playlists” and find gems like these to add a laugh to your midday break.Īfter you’ve finished all 108 Vines in that playlist, you could watch a playlist on the internet’s most popular animal: cats. YouTube playlists come in all shapes and sizes. And just like music playlists, you can shuffle YouTube playlists to keep things fresh. When one video finishes, the next one in the queue comes on screen without the user taking action. Think of it as a music playlist you might create on Spotify or Apple Music, but for videos.
#Youtube music playlist free#
If you want to check out artist genre and/or geographic distribution for any of these YouTube playlists, go wild with a free Chartmetric account!īy the way, we love to hear from you, so say or give us a shout on LinkedIn, Twitter, Facebook, and Instagram.A YouTube playlist is a collection of videos that play in order, one after another, automatically. With such a global platform, you might expect to see less American representation and more international representation, but even if American content is hogging the YouTube music playlist mainstream, the global community is likely forcing it to the top. However, the track distribution of non-geo-specific playlists is still decidedly American. You can get even further into the weeds with YouTube’s genre-specific playlists, which are much smaller in terms of view count and length, but there’s far more differentiation and opportunity there. YouTube’s Lofi Loft playlist features 100 tracks.
While each of those has a fraction of what the top Pop playlists have, they’re also likely to be a bit easier to land (though still not by any means easy). 14, and the Regional Mexican Hotlist at No. Where things get a bit more interesting are with YouTube’s Hotlists, including the Latin Hotlist at No. YouTube’s Regional Mexican Hotlist features 85 tracks.Īs is to be expected, the Top 2 playlists are heavily weighted with Pop, Hip-Hop, and Rap artists from the United States - think Maroon 5, Selena Gomez, Lil Baby, and Nicki Minaj - but R&B, Latin, and Reggaeton aren’t too far behind. 3 with just under 1B Views.Įach of these playlists has a 100 percent 28-day add ratio, meaning each is totally refreshed each month, and importantly, at around 100 tracks, each is also fairly lengthy. 2 with just about 1B Views, and Pop Music Playlist – Timeless Pop Songs (Updated Weekly 2020) is at No. 1 with almost 1.7B Views, Popular Music Videos is at No.
#Youtube music playlist update#
While there are surely an innumerable amount of user-created YouTube playlists with a music focus, there are almost 800 music playlists created by curators, including YouTube itself, that we can sort by total playlist views, number of tracks, 28-day add ratio, and last update date.Īs it stands now, Top 50 This Week & Top 100 Songs 2020 (Best New Music Hits Playlist) is at No. Red Music’s Top 50 This Week & Top 100 Songs 2020 (Best New Music Hits Playlist) features 100 tracks. And that makes understanding the data and breadth of YouTube playlists essential. One way you can do this is by tracking YouTube playlists as part of your daily routine and thinking about YouTube as another platform through which to market your music. 1, so you’ll likely want to start thinking about incorporating YouTube into your digital strategy. When it comes to international audio consumption, however, YouTube is undoubtedly No. YouTube’s global importance is no secret, but its playlist stats tend to go under the radar, as most people think of it more as a video streaming platform than an audio streaming platform. Guest post Rutger Ansley Rosenborg of Chartmetric
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